Viyella is arguably the oldest clothing brand in the world. Since1784- from the English Midlands. It rose from rather humble beginnings to a luxury brand today, with only the finest natural fibers used in the creation of the garments. The South African Collections are synonymous with fine shirting and suiting, and quirky take on the classics that sit in any well healed wardrobe. The clothing expresses itself through its understated elegance, sophisticated designs and immaculate tailoring.
In keeping with this tradition we have extended the brand lifestyle to include a contemporary casual wear line “Viyella Heritage.” The brand has a strong British influence with a focus on quirky styling and bold colours.
Viyella will show off its spring summer 2012/13 Collection atCapeTown Fashion Week. We will be showcasing our new Heritage Collection that breaks all the rules of tailoring. Classically inspired,the collection has a quirky modern twist. The summer collection resonates from the great jazz artists from Africa & around the world and plays homage to them.