About Us

HISTORY OF VIYELLA
Viyella gets its name from a uniquely named valley road Via Gellia, Derbyshire.

In 1894, the name Viyella was registered in England as a brand and recognised as the first branded fabric in the world.

Viyella was first produced in the late 19th century in England by Robert and James Sissons of William Hollins & Company. The Viyella was a perfect mixture of wool and cotton fabric (55% Merino wool and 45% Cotton) with a diagonal weave like twill.

The innovative fabric quickly gained success and after being registered in the United States in 1907 as a brand, it became one of the most produced fabrics of the fashion industry. A 1920s advert defines the Viyella as “a flannel of refined non-shrinking wool”, dedicated to women who want “both delicacy and protection”.

In the 1960s Viyella grew to become one of the biggest textile businesses in the UK with 40 factories across the country.

Since its origin Viyella has been used to produce various kinds of fashion products, some notable examples were: uniforms of British Army officers of the Second World War, nightgowns, dresses, linens and children’s clothing.

At the close of the 20th century, Viyella was reconstructed as a fashionable fabric mostly suited for winter shirts.

THE FEATURES OF VIYELLA

The Viyella fabric has the characteristics of a checkered pattern that reminds of its Anglo-Saxon origin, it has a warm and soft appearance similar to a flannel.

Being a blend of wool and cotton, the Viyella is very cozy and warm, suited to the climate of England at the time, this feature makes it perfect for winter clothes. In addition , it is a strong and durable fabric that does not shrink after washing. This keeps it exceptionally light and soft to the touch.

Thanks to these extraordinary characteristics, this fabric is considered best for producing casual and sporting winter shirts with classic and traditional look, suitable for leisure time.

Viyella brings an elite level of sophistication and class to any wardrobe.